This course combines study of data analysis with marketing strategy, helping you to harness the power of data-driven insights in your day-to-day decision-making.
This course will prepare you for a senior digital marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. You’ll cover topics such as strategic marketing, international marketing, and data visualisation, as well as having the chance to complete your own original research project.
All of this is designed to bring out your best qualities as a marketer and manager, by providing you with the opportunity to apply what you learn to real life scenarios. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now.
WHAT WILL I STUDY?
By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate. You’ll also have the opportunity to collaborate with your international classmates on the course, building your global business network.
Data Handling and Decision Making
Data Visualisation and Interpretation
A UK Honours Degree at a minimum of second class (2.2) or equivalent