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MSc Data Analytics and Marketing

Course Overview

This course combines study of data analysis with marketing strategy, helping you to harness the power of data-driven insights in your day-to-day decision-making. This course will prepare you for a senior digital marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. You’ll cover topics such as strategic marketing, international marketing, and data visualisation, as well as having the chance to complete your own original research project. All of this is designed to bring out your best qualities as a marketer and manager, by providing you with the opportunity to apply what you learn to real life scenarios. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now.


By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate. You’ll also have the opportunity to collaborate with your international classmates on the course, building your global business network.
  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Entry Requirements

A UK Honours Degree at a minimum of second class (2.2) or equivalent

Funding Options


How to Apply​

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Loans and Grants

You may be able to get student finance to help towards your living costs fee while you’re at university or college and tuition.

Refer a Friend Scheme

When you help a friend enroll on a degree course with  our Refer a Friend scheme, you will receive a £200 referral fee per successfully enrolled referral.