Campus : London, Birmingham
UK/EU tuition fees: £9,000 (2016/17)
Start dates: September, January and May

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The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in your abilities, develop essential academic and study skills, and provide the subject specific knowledge essential for success.

This course will give you an excellent grounding for a career in contemporary marketing. The course explores a wide range of topics including the rise of global brands, interactive marketing and how technology is shaping marketing practices.

Companies are eager to recruit individuals who already have industry-recognised qualifications, relevant knowledge and practical marketing skills. This degree offers you the chance to gain this experience.

Upon successfully graduating you will be well equipped to work in a range of marketing roles, either within an agency or the marketing department of an organisation. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.

The foundation year (Year 0) is carefully designed to build your confidence in your abilities, develop essential academic and study skills, and provide the subject specific knowledge essential for success. You will study a mix of English and Maths skills modules, whilst covering an introduction to business.

In Year 1, you will build a further understanding on the broader business subject area, before starting to specialise in the field of marketing.

In Year 2, you will have the chance to explore marketing in more depth. You will study marketing-specific modules such as Digital Marketing and Consumer Behaviour as well as more generalist business modules. These modules will allow you to develop your understanding of how marketing fits within businesses and developing key transferable skills that are valuable for any successful manager.

In your final year, you will further develop your marketing knowledge and explore the role of marketing within a global context and key marketing principles and strategies. You will also produce your dissertation in a marketing topic.

Module Breakdown

Year 0

  • English Academic Skills 1
  • Business Essentials Introduction
  • Mathematical Functional Skills Essentials
  • English Academic Skills 2
  • Business Essentials Advanced
  • Extended Project

Year 1

  • Extended Academic Induction
  • Business Readiness
  • Business Organisations and Environments in a Global Context
  • Introduction to Finance and Accounting for Managers
  • Understanding Self and Others
  • Introduction to Management
  • Analysing Information and Data for Problem Solving
  • Principles of Marketing and Communications in a Digital World

Year 2

  • Business Readiness
  • Managing People and Careers
  • Operations, Logistics and Supply Chain Management
  • Processes of Project Management
  • Consumer Behaviour
  • Digital Marketing
  • Services Marketing

Year 3

  • Business Readiness
  • Business Ethics and Responsible Management
  • Business and Management Dissertation (Part 1)
  • Applied Corporate Strategy
  • Business and Management Dissertation (Part 2) [in Marketing]
  • Branding
  • Global Marketing
Level 3 or equivalent qualifications are desirable. European and other International qualifications are accepted.
Offers are not solely based on academic results: Your skills, achievements and life experience are also taken into consideration. If you do not have any previous qualifications please contact us and we will be happy to assist you with your application.

Applying for this course is very easy. Simply fill out the details below and one of our team will contact you to discuss your options and complete your application with you.

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Funding options

This Undergraduate course qualifies for funding from the Student Finance England You would normally apply for this funding at the time of your application and this will cover the cost of your tuition fees and in addition to this you may also be eligible for maintenance loan and other grants. For more information visit Financial Support