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BA (Hons) Business (Marketing) Top-up

Course Overview

Maximise your future opportunities in the world of business and marketing with a top-up degree that’s designed to set you apart from your peers. Looking to develop your understanding of business? Keen to gain transferable marketing skills? Then this is the right course for you. If you’ve previously completed a HND in business (or equivalent) then this degree will enable you to achieve a full undergraduate qualification with just one extra year of study. Your studies will focus on skills and knowledge specific to marketing, strategy planning, and marketing communications, which can be applied across the world in your choice of industry. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. And, as this course will also give you a solid grounding in business techniques, your future career options will also include generalist business roles.

WHAT WILL I STUDY?

Marketing is an essential part of any successful business – not just for appealing to consumers, but also in feeding intelligence to management teams to support effective decision making and planning. Throughout your business and marketing top-up degree, you’ll study modules that are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in any industry you choose.
Modules
  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Entry Requirements

A HND in Business or equivalent, provided that your prior learning is consistent with Level 5 of the functional areas of Business (Finance, Marketing, HRM and Operations Management)

Funding Options

PC
ARD
Notes

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