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BA (HONS) FASHION MANAGEMENT & MARKETING

Course Overview

The fashion industry is dynamic, competitive and important to the growth and development of the global economy. It needs fashion business and management graduates who can respond creatively and effectively to constantly evolving challenges and opportunities. Taught at our campus located in the heart of London with a rich, innovative and award-winning past in our fashion industry courses, you’ll be provided with up-to-date business and technical knowledge, transferable skills and excellent employment prospects. This fashion marketing and management degree will promote creative thinking in a commercial context, focusing on developing your business acumen and strategic planning ability. You’ll acquire skills in fashion buying, merchandising, forecasting, management strategy, PR and marketing, branding and international business. During this fashion management course, you’ll develop communication skills through report writing, presentations and pitches, entering the fashion world from a creative business perspective.

WHAT WILL I STUDY?

This Fashion Management and Marketing course will provide you with the necessary skills to pursue a wide range of exciting and dynamic roles within the fashion industry, including head office roles within retail organisations and clothing companies. Graduates will also be able to enjoy high-flying careers in the marketing sector, including working in brand management, fashion journalism, PR and digital advertising.
Foundation Year
  • Introduction to Creative Business & Management
  • English for Academic Purposes, Research & Study Skills
  • Marketing, Communication & Branding
  • Exploring Practices: Process, Materials & Techniques
  • Visual Culture
  • Investigating Specialist Practice
  • Final Major Project
Year 1
  • Fashion Marketing
  • Fashion Branding and Promotion
  • Fashion Buying and Merchandise
  • Fashion Management
Year 2
  • Forecasting and Fashion Futures
  • Visual Merchandising and Experiential Retailing
  • Professional Practice and Industry Placement
Year 3
  • Strategic Research
  • Trend Forecasting and Concept Development
  • Strategic Implementation and Career Planning

Entry Requirements

Level 3 or equivalent qualifications are desirable. European and other International qualifications are accepted. Offers are not solely based on academic results: Your skills, achievements and life experience are also taken into consideration. If you do not have any previous qualifications please contact us and we will be happy to assist you with your application.

Funding Options

PC
LCA
Notes

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Loans and Grants

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Refer a Friend Scheme

When you help a friend enroll on a degree course with  our Refer a Friend scheme, you will receive a £200 referral fee per successfully enrolled referral.