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Course Overview

Sport is big business. More people than ever before now understand how an active lifestyle is linked to good physical and mental health, and are prepared to spend their income and leisure time on sports-related activities. Our Sports Management degree course will give you the practical skills you need to make the most of business opportunities in this exciting sector, both at home and abroad. Sports Management offers a wide variety of employment opportunities, from working for national governing bodies or managing leisure facilities and sports events to sports marketing and commercial development. Our course features distinct learning pathways relating to four key fields – Leadership and Management, Marketing and Communications, Research or Planning and Performance – ensuring you gain the range of skills vital for success in your preferred career, from football scouting or sports analysis to social media management and more.


RESIDENTIAL VISITS – Boost your understanding of the global scale of sports business with residential trips to experience how sport operates abroad – past destinations have included Italy, Germany, Switzerland and Poland, with essential costs covered by the University ENRICHMENT – Get out of the classroom and into industry with visits to Commonwealth Games venues, football stadiums and St George’s Park (home of the FA), as well as hearing from top industry speakers WORK PLACEMENT (BA only) – Take on an optional 48-week paid placement to experience the industry first-hand – and you won’t incur any tuition fees during your placement year INDUSTRY APPROVED – Our course is accredited by CIMSPA and the DMI, offering you enhanced industry recognition and additional benefits including membership on enrolment TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes
Year 1

Core Modules

  • Brand U
  • Coaching for Performance and Management
  • Finance and Economics of Sport
  • Sport and Society Research
Year 2

Core Modules

  • CWG 2022
  • Digital Media and Marketing
  • Investigative Journalism
  • Managing and Leading People

Optional Placement module

  • Work Placement
Year 3

Core Modules

  • Strategic Global Event Management


Option Group must include 1 research module

  • Management, Leadership and Coaching
  • Research Project – Primary
  • Research Project – Secondary
  • Sport and eSports Marketing

Entry Requirements

Level 3 or equivalent qualifications are desirable.

Funding Options


How to Apply​

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Loans and Grants

You may be able to get student finance to help towards your living costs fee while you’re at university or college and tuition.

Refer a Friend Scheme

When you help a friend enroll on a degree course with  our Refer a Friend scheme, you will receive a £200 referral fee per successfully enrolled referral.