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BSc Business Management with Marketing

Course Overview

The BSc Business Management with Marketing course concentrates primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will learn how businesses need to operate effectively. Students will also have an opportunity to qualify for The Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing.

WHAT WILL I STUDY?

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation. Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.
Foundation Year
  • Citizenship
  • Academic and Report Writing
  • Numeracy Skills in Context
  • Foundations of Business Management
  • Foundations of Law
  • Foundations of Social Sciences
Year 1
  • Essentials of Management
  • Academic and Employability Skills
  • Principles of Marketing
  • Accounting and Finance
  • Quantitative Methods for Business
  • Managing and Leading People
Year 2
  • Ethics and Law in the Gig Economy
  • Corporate Governance and Social Responsibility
  • Economics for Business
  • Strategic Brand Management and Social Media
  • Consumer Psychology and Behaviour
  • Introduction to Digital Marketing
Year 3
  • Global Leadership and Change Management
  • International Strategic Management
  • Creativity Innovation and Entrepreneurship
  • Digital Marketing Strategies
  • Market Research and Digital Marketing Analytics
  • Digital Sales Management

Entry Requirements

Level 3 or equivalent qualifications are desirable. European and other International qualifications are accepted.

Funding Options

PC
ULA
Notes

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