This MA in Global Marketing and Communications course will provide you with expert knowledge in contemporary marketing and the strategic skills needed to succeed within today’s competitive business world. Key areas covered include marketing, consumer behaviour and digital communication strategies, keeping you up-to-date with the ever-changing marketing world.
This course will allow students to hone their creative skills whilst developing strategic thinking and leadership skills in order to make informed global marketing decisions. Combining theory with practice, this course will prepare you for leadership at the forefront of campaigns through developing key skills such as global communication and teach you to respond innovatively to common industry challenges.
WHAT WILL I STUDY?
The global communication course equips students with the skills and specialist global marketing communication knowledge needed for high level roles in the following creative industries:
The Business Lecture Series
Entrepreneurship & Innovation
Advertising Account Management
Digital Comms and Strategy
Ideas Development and Marketing and Communications Proposal
Final Marketing and Advertising Project
An honours degree or equivalent qualification in the subject or a related discipline
Relevant work experience, demonstrating an ability to study at postgraduate level