This MA in Global Marketing and Communications course will provide you with expert knowledge in contemporary marketing and the strategic skills needed to succeed within today’s competitive business world. Key areas covered include marketing, consumer behaviour and digital communication strategies, keeping you up-to-date with the ever-changing marketing world.
This course will allow students to hone their creative skills whilst developing strategic thinking and leadership skills in order to make informed global marketing decisions. Combining theory with practice, this course will prepare you for leadership at the forefront of campaigns through developing key skills such as global communication and teach you to respond innovatively to common industry challenges.