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MA GLOBAL MARKETING AND COMMUNICATIONS

Course Overview

This MA in Global Marketing and Communications course will provide you with expert knowledge in contemporary marketing and the strategic skills needed to succeed within today’s competitive business world. Key areas covered include marketing, consumer behaviour and digital communication strategies, keeping you up-to-date with the ever-changing marketing world. This course will allow students to hone their creative skills whilst developing strategic thinking and leadership skills in order to make informed global marketing decisions. Combining theory with practice, this course will prepare you for leadership at the forefront of campaigns through developing key skills such as global communication and teach you to respond innovatively to common industry challenges.

WHAT WILL I STUDY?

The global communication course equips students with the skills and specialist global marketing communication knowledge needed for high level roles in the following creative industries: Brand management Digital marketing Project management Strategic marketing Marketing management
Modules
  • The Business Lecture Series
  • Creative Thinking
  • Entrepreneurship & Innovation
  • Advertising Account Management
  • Digital Comms and Strategy
  • Ideas Development and Marketing and Communications Proposal
  • Final Marketing and Advertising Project

Entry Requirements

An honours degree or equivalent qualification in the subject or a related discipline and/or; Relevant work experience, demonstrating an ability to study at postgraduate level

Funding Options

PC
LCA
Notes

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