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MA Luxury Brand Management with Advanced Practice

Course Overview

The MA Luxury Brand Management with Advanced Practice programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media. The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you the experience of the workplace environment or live business issues, and an excellent way to put your learning into practice.

WHAT WILL I STUDY?

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media. Through a combination of research-informed teaching and learning, you will gain an understanding of the production, distribution and consumption of luxury goods with reference to the circular economy, all seen through the dependent role of the luxury brand manager. The programme also includes ethics, corporate social responsibility, enterprise and leadership, equipping you with a range of skills that could enable you to take on both creative as well as management positions in the luxury goods industry. The programme is delivered by faculty staff that are internationally recognised for their cutting-edge research and publications, and those with direct industry experience. The course applies academic theory to a range of luxury industry global problems, providing you with the skills and confidence to work effectively in delivering change as professionals working within the luxury goods industry. This explicit industry focus maximises employability for graduates in any aspect of the luxury goods sector.
Modules

All modules on this course are core and 30 credits unless otherwise stated.

For students undertaking an internship

For students not undertaking an internship, you will choose one of the following:

All students will then progress onto a dissertation:

 

Entry Requirements

Minimum 2:2 honours degree or equivalent from a recognised university in any subject

Funding Options

PC
QANORTH
Notes

How to Apply​

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