Core modules:
-
Strategic Marketing in the Digital Era
-
Leadership and Management Development
-
Research Methods and Analytics for Business Practice
-
The Digital Customer Journey: Data, Profiling and CRM
-
Digital Campaign Management and Media
-
Marketing Metrics and Analysis
-
Academic Language Skills for Post-Graduate Business Students
-
The Newcastle Business School Masters Dissertation
Advanced Practice students will choose between completing an internship or a group consultancy project.
Internship route:
- Internship
- The Newcastle Business School Masters Dissertation
Consultancy Project route:
- Business Clinic PG Group Consultancy Project
Depending on the grade achieved for their Consultancy Project, students will progress to one of the following modules:
- Applied Management Work Investigation
- The Newcastle Business School Masters Dissertation