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MSc Marketing

Course Overview

Do you want to progress your professional career in Marketing? Are you looking for ways to develop your analytics, digital, creativity, innovation and entrepreneurship skills? The MSc Marketing programme will transform you into a strategic thinking marketing professional giving you the digital tools, tactics and mindset to continually learn, evolve and get results. With over 40 years’ experience providing professional marketing education we have collaborated with industry and international partners to create a current and professionally relevant course sure to nurture, challenge and empower you. Covering topics such as Marketing Analytics, Digital Marketing Communications, Strategy and Innovation, Foundations in Management, Marketing Management and Global Marketing the content is designed to provide you with insight and knowledge that will help you make an impact in your current and future roles. On completion of the course you will graduate digital ready to drive business success, identify new business trends, deliver complex business solutions and build customer relationships, helping you make meaningful change and get results.

WHAT WILL I STUDY?

An intensive and rewarding course, the MSc Marketing programme will provide you with the anlaytical and digital skills and knowledge to improve your employabilty, opening doors to further opportunity and allowing you to be results driven. Using the latest academic research and professional marketing practice, stay one step ahead when it comes to current market demands and trends and gain the confidence to make decisions that make a difference. An opportunity to network with a diverse group of business minded individuals you will be taught to challenge accepted conventions by developing marketing strategies in real life business contexts. 100% coursework assessed you will study topics such as Strategy and Innovation, Digital Marketing Communications, Marketing Analytics, Foundations in Management, Marketing Management and Global Marketing. Putting what you have learned into practice, you will get the opportunity to solve a real-life business issue in an applied project, working in virtual international teams to push boundaries and develop a disruptive business idea.
Modules

Foundations in Management (20 credits) (Year 1 Part time)

Marketing Management (20 credits) (Year 1 Part time)

Strategy & Innovation (20 credits) (Year 2 Part time)

Marketing Analytics (20 credits) (Year 2 Part time)

Digital Marketing Communications (20 credits) (Year 1 Part time)

Global Marketing (20 credits) (Year 2 Part time)

Entrepreneurial Marketing (20 credits) (Year 2 Part time)

Applied Marketing Project (40 credits) (Year 2/3 Part time)

Entry Requirements

Applicants should normally possess a second class honours degree or better in any discipline, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University. Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experiencemay be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.

Funding Options

PC
ULS
Notes

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Refer a Friend Scheme

When you help a friend enroll on a degree course with  our Refer a Friend scheme, you will receive a £200 referral fee per successfully enrolled referral.