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MSc Strategic Digital Marketing

Course Overview

This dual professional accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for career switchers and professional marketers looking to move into more senior roles. This course provides you with complementary knowledge of data driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, building brands, leadership, and digital creativity.

WHAT WILL I STUDY?

Designed to open up a variety of career opportunities in marketing across a variety of sectors, the master’s in strategic digital marketing will show you how to create a structured, strategic marketing plan with digital tactics and tools, for any organisation or business – a highly sought after skill in today’s job market. You’ll also have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. The course provides you with the skillset you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment.
Modules
  • Digital Marketing Environment
  • Building and Managing Digital Brands
  • Contemporary Marketing Communications Planning
  • Big Data, Analytics and Martech
  • Managing Customer & User Experience
  • Social Media Marketing
  • Digital Transformation Project (Capstone Project, 60 credits)

Entry Requirements

A UK Honours Degree at a minimum of second class (2:2) or equivalent

Funding Options

PC
ARD
Notes

How to Apply​

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